Building a launch

If you are deciding whether this fits a podcast episode, a book, an event or something else with a date, start from the use cases. This page is the buttons.

Start it

Create, and write the post you want to announce with. That is the whole setup — there is no form asking for a name and a date before anything exists to name. The launch takes its name from what you wrote, and its launch moment (T-0, the instant everything else is scheduled around) from the earliest post in it.

Then Invite people from the composer. That is the moment it becomes a launch: your first post is the announcement, everyone else's posts hang off it, and the brief, the roster and the review queue appear.

Your own posts do not move when you do this. The times you picked are the times they go out; the stagger that spreads a crowd applies to the people who join, not to you.

Name, launch time, timezone and rehearsal are all editable afterwards under Summary. Set a destination URL there too if you want click attribution: every participant gets their own tracked link when it is set.

While the launch is a draft the pages are a numbered path, Summary → Posts, with a tick beside each part that is done. The steps are never locked. The numbers say what is finished, not what you are allowed to touch. Summary holds T-0, a light reading of how the posts did, the roster and the invitations. Posts holds the calendar, the plan board, and the composer. Add a post asks who posts this first: you, a personal invite, or a group invite. A personal invite starts with their name, role and your note, then the same composer. They sign in, review, and accept.

Write the brief

Optional, and no longer a step. An ask already carries a draft and suggested media; the brief page is there if you still want a shared document every participant can open. A launch runs fine without one.

Write the announcement

On Posts. This is the one thing a launch cannot be scheduled without.

If you write it for several platforms, each gets its own text. The X version and the LinkedIn version are rarely the same length, and pretending otherwise produces a post that reads as padded on one and truncated on the other.

Invite people

From Posts, Add a post and choose who posts this: you, a personal invite, or a group invite. Name them, pick a role, write a note, then use the composer for their draft and suggested media. You can also share a media collection from the workspace shelf. Done is Save draft or Schedule. Schedule emails them when an address is present, and otherwise gives you a personal link to copy. Save draft keeps the ask on the roster without mailing them. Ask another person starts a fresh personal invite.

On your own post, Add participant starts that personal invite. It does not turn your draft into a standing invite.

The other door lives on Summary: share the participation link. Anyone who joins through it is untagged. People you invite from Add a post each get their own link on the roster. The same role on two or more people is a named group there.

What the join page shows

Anyone who opens a participation link sees the launch post and what joining involves. A campaign's join page also shows the approved posts other participants have planned, with their names, so the person deciding can see who is already in. Drafts and posts still waiting for your review never appear there.

This is on by default. The switch sits with the participation links on Summary: untick Show approved posts on the invitation and the join page goes back to the launch post alone. A participation link needs no account to open, so whatever the page shows is visible to anyone holding the link.

Send materials with an invitation

Every invitation can carry materials: a note, a draft for one person, and up to four files from Add media. Those files land on the workspace shelf and sit beside their composer, ready to pull in.

• On a person's emailed invite, the materials are theirs alone, and this is the only place a post can be set to skip your review. The roster's Materials column shows what each invitation carried and lets you edit it after the send: the email is out, but their launch page updates.
• On a named group, the same materials go out with every email. People without a role each get their own link on the roster.

Rotating the standing join link stops every copy of the old one immediately. People who already joined keep their access. Personal roster links are unaffected.

Review what people write

Posts waiting on review queue up on Posts, and again beside the roster on Summary. The overview also lists late arrivals once the launch is scheduled. Opening one lands in the review workbench.

You cannot rewrite someone's post. You can only suggest, and they choose. Nobody publishes words they did not approve.

The media library

The sidebar's Media Library is the workspace's shelf: the logo, the product shots, the headshot, the video that appears in every launch. Any member can add files and remove them.

Picking a file into a post puts a copy in the post. Removing it from the shelf later never touches a post that already has it, and deleting a launch takes the copies and leaves the shelf alone. A removed file's storage is released within about two days.

Describe a file once. Each image has an alt text field. Fill it in and every post that later uses that file starts with the same description already written. An author can change it for their own post, and that never edits the shelf.

Media uploaded while writing a post stays with that post. It never joins the shelf on its own, and the Media Library page lists it under In your posts so you can find it again.

Who can see the shelf. Everyone who has joined one of your launches can browse it, download any file, and use any of them. So can every member. Keep anything you would not hand to a participant off it.

Storage is capped per plan and only what is on the shelf counts. See plans and limits.